EWB Canada is an non-profit organization devoted to helping economic growth and working towards bringing new technologies to areas in rural Africa.
The current brand system used by EWB Canada does not successfully reflect the organizations underlying traits. A rebrand is needed to help the visual skin applied to their designed products work cohisively with one another, creating a brand that can be easily recognized and respected, all while capturing the ideas that make the company what it is.
Navigating and reading about the organization through their website allowed me to build an understanding on how they want to currently represent themselves to the public.
Social media feeds offered a bit of personality to the research. Reading through social media feeds allowed me to see more of a personal touch to the organization. How do they think, what do they promote, why are they doing what they do?
Reading documents like annual reports and failure reports gave me the ability to understand exactly what their ventures were driven towards. The failure reports stood out specifically. I’ve never seen an organization publicly admit their failures in the same was as EWB Canada.
Though EWB Canada will likely branch out in the future and begin to work with more African countries, the new identity will always signify a back story. The early stages where they only had power enough to help a select few countries. No matter how large EWB Canada grows, the logo will always bear the memory of humble beginnings.
The typography used along side the cluster maintains simplicity and legibility. It is important for the logo to be bilingual due to how wide spread the offices of EWB Canada are all over the country. The type needs to work for all geographic locations of the organization.
The colour red was selected because of it’s association with power and strength. Although EWB is a small organization to begin with, they pride themselves on being able to make a large difference with their efforts.