project details —
Lambert Mortgages is a mortgage agent working under the parent companies Dominion Lending and TLC Mortgage Group. They focus on making brokerage processes accessible, offering educational informaiton and helping each client assess their individual mortgage and debt context to find opportunities for improvement.
The logo references a 3x3 slide puzzle. This puzzle has 8 pieces sitting on a grid with one open space. The open space allows the user to rearrange pieces in order to solve. Lambert Mortgages doesn't add or take anything away from clients, they find opportunity to rearrange assets to discover optimal mortgage and lending options. The logo type is custom drawn to pair well with the geometry of the icon.
The typography employs the same typeface found on the parent company websites to maintain a visual tie, but new systems of hierarchy and layout have been developed. Iconography is always drawn to be contained in a puzzle piece, keeping visuals straight forward and easy to understand.